How to differentiate bad from good hype

Posted: Tue Mar 10, 2009 5:12 pm

Hypey Copy That Converts and How to Write It

By Barry A. Densa, freelance marketing & sales copywriter

I love hypey copy.
Marketing Wit and Wisdom and read selected samples of his promotions and articles at www.WritingWithPersonality.com.

Posted: Wed Mar 11, 2009 5:54 am

HERE IS SOME ACTUAL AD COPY FROM A COMPANY THAT WANTED ME TO PROMOTE THEIR BOGUS OFFICIAL B.S. RECORDS P.I, & SPY DOWNLOAD FOR 59$!WHILE I AM STRUGGLING TO COVER MY EXPENSES FROM PROVIDING REAL FACTS & THE TRUTH! WHICH A LOT OF PEOPLE DON'T WANT TO HEAR NOR BELIEVE ! WHICH IS MAKING ME QUESTION MY OWN VALUES OF/IN DOING THE RIGHTTHING!" WHAT GOES AROUND COMES AROUND ETC."
"Report May Include: Felonies, Misdemeanors & s-e-x Offenses, National Arrest & Court Warrants, National Federal & State Tax Liens, National Federal & Civil Judgments, National Federal & State Bankruptcies, Distinguishing Bodily Marks, Roommates and Associates, Age/Date of Birth, Alias/Maiden Name, Possible Neighbors, Property Ownership, Marriages/Divorces, Death Index Check, Work Licenses"

BROKERS WHO RE SELL THE PERSONAL & PUBLIC COLLECTION OF INFORMATION TO LEGALLY AUTHORIZED END USERS WHO AGAIN RE SELL IT TO THEIR CLIENTS! AS IN NOT AVAIL. TO THE GEN. PUBLIC, FOR FREE OR WITH OUT SPECIAL ACCESS REQUIREMENTS: Eg:,MEMBERSHIP , SUBSCRIPTION, AS PACKAGED THE CLOSEST BEING THAT 29$(WHICH IS MORE THAN I ASK FOR "CERTIFIED" REVERSE /UN LISTED NUMBERS ETC ORGANIZED PACKAGE OF PUBLIC LINKS! WEB P.I. OR FEDERAL CRIMINAL RECORDS & THE DOZENS OF SIMILAR NAMED & SLICK PACKAGED DOWNLOADS THAT ARE MARKETED TO PEOPLE WHO OR "SOME COULD ACCESS" OR EVEN BETTER" FREE LINKS & WEBSITES TO TRACE : OR WITH" WEB SUPER OFFICIAL RECORDS" OR "WEB DETECTIVE IN A BOX" "YOU & EVERYONE MAY BE ABLE " TO TRACE CELL PHONES,UNLISTED, SOCIAL SECURITY OR LICENSE PLATE NUMBERS! D.M.V.& CRIMINAL RECORDS. OR YOU WILL GET ACCESS TO OFFICIAL WEBSITES & FREE LINKS TO WANTS/WARRANTS FUGITIVES ETC" CAREFULLY WELL SCRIPTED, & REVIEWED THROUGH SHYSTEE WEB MARKETING PROS,& THEIR ATTORNEYS! (SURE STATE D.M.V. A HAND FULL OF POLICE DEPARTMENTS ,D.O.C'S THAT POST VARIOUS & LIMITED AMOUNTS OF CRIMINAL RECORDS & YOU CAN LINK TO SOME "AUTHORIZED WEB INFO VENDOR SITE FOR FREE BUT TO TRACE A CELL PHONE , LICENSE PLATE OR IF THEY CAN EVEN LEGALLY DO IT A "SOCIAL SECURITY NUMBER" FOR "HUNDREDS OF DOLLARS!" WHICH IS FAR MORE MUCH MORE THAN I AS AN AUTHORIZED OFFICIAL WOULD EVEN THINK OF WHAT IS ESSENTIALLY EXTORTING FROM PEOPLE IN NEED OF HELP! Wink